In today’s competitive business landscape, securing your brand identity is more important than ever. A registered trade name not only sets your business apart but also provides the legal foundation to protect it from misuse or infringement.
In Cyprus, trade name registration with the Registrar of Companies gives you the right to operate under a specific business name, but it does not grant exclusive rights over that name for goods or services. For broader protection, especially across multiple EU countries—registering a trademark at the national or EU level is essential.
The European Union Trade Mark (EUTM) system, managed by the EU Intellectual Property Office (EUIPO), allows businesses to protect their mark in all 27 EU Member States through a single application. This is a cost-effective and efficient solution for businesses operating or planning to expand beyond Cyprus. Whether you are launching a new brand, entering foreign markets, or safeguarding an established identity, proper registration ensures you have the tools to enforce your rights and maintain your competitive edge.
At Eliades & Partners, we provide comprehensive support in registering trade names in Cyprus and trademarks at both national and EU levels. From initial clearance searches to application submission and enforcement advice, we guide our clients through every step of the process with precision and care. If you’re looking to secure your brand name and avoid unnecessary legal risks, our team is here to help.
Selvana Koleva
Corporate Officer
